Scaling a Global Headless Commerce Engine to Handle $80M Black Friday GMV at 85ms Latency
The Architectural Challenge
Aura's monolithic e-commerce store collapsed under peak holiday flash sales, experiencing 12-second page loads and cart abandonment rates exceeding 78% during European and North American peak traffic spikes.
The Engineered Solution
We rebuilt the entire customer shopping experience into a composable headless commerce architecture utilizing Next.js App Router on Cloudflare Workers edge nodes, Algolia semantic search, and an event-driven inventory reservation engine.
Technologies Deployed
“Our Black Friday was completely stress-free for the first time in company history. Zero crashes, sub-100ms response times globally, and our highest grossing quarter to date.”
Julian Mercier
Chief Digital Officer, Aura Luxury
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